Regenerate the Environment Society and Economy through Textiles

Through our 3 unique cotton tracks, we work with farmers to train them in regenerative organic farming practices which build soil health, sequester carbon, and remove toxic chemicals from the farms and surrounding communities.

Our program and our standards address social, economic, and environmental issues that have been afflicting India’s cotton belt and its farmers for decades.

The Problem

In India, over 50% of the population depends on agriculture for income

However, a large percentage of cotton farmers are forced to take on large loans from banks and are then controlled by unreliable markets with dependency on unpredictable crops.

The land in India has become gradually less productive due to soil degradation and unsustainable conventional farming techniques, leading to spikes in farmer suicides.

Our Solution

RESET is designed as a sustainable financial model for farmers and addresses climate change through regenerative farming

Through our brand partnerships, farmers have cotton commitments and provided the direct resources to adopt regenerative, organic, and biodynamic farming methods.

As a result, we are able to rebuild the topsoil health and increase climate resilience at the farm through the absence of synthetic fertilizers – improving farmers livelihood and increasing yields.

In-conversion to Organic

The “In-conversion” or “transitional” period weens farmers off of conventional farming and into organic over a 3 year period. In-conversion cotton is the output of the farms during this conversion period.

  • Focuses on remineralizing the soil and growing cover crops 
  • Prohibits the use of synthetic fertilizers and GMO seeds, introduces natural fertilizers
  • Farmers are trained on organic methodologies and principles
  • Farmers implement all the practices required to achieve organic certification 
  • Farmers are audited annually by certification bodies as per international organic agriculture standards

Certified Organic Cotton

Certified to organic agricultural standards and prohibits the use of toxic chemicals or genetically modified organisms (GMOs)

  • No Chemical Fertilizers – natural composts and manures only
  • No Synthetic Pesticides including herbicides, insecticides, and fungicides
  • No GMO seeds or growth promoting hormones
  • Crop rotation required to minimize effects of monoculture and to maintain soil health

Organic Biodynamic 

Biodynamics is a holistic, ecological, and ethical approach to farming, built on top of organic principles.

  • Everything used on the farm is recycled back into the land
  • Livestock supply the fertility for the farm, and all the feed for the livestock is grown on the farm
  • Biodiversity required – at least 10% of land reserved for other organisms
  • Observing lunar calendar required to sync cultivation with plant cycles, moon phases
  • Preparations of herbal composts and manures required

Behind the label: our cotton tracks, defined. 

Regenerative Organic Agriculture

Regenerative organic agriculture improves the resources it uses, rather than destroying or depleting them. It is a holistic systems approach to agriculture that encourages continual onfarm innovation for environmental, social, economic and spiritual wellbeing (The Rodale Institute).

What is “in-transition to Organic” Cotton?

Establishing an organic management system requires an interim period, known in different countries as either the “in-conversion” or “transitional” period. This varies in time based on the organic standard being applied but is up to 36 months. During that time, farmers implement all the practices required to achieve organic certification and are audited annually by certification bodies as per international organic agriculture standards. In-conversion cotton is the output of the farms during this conversion period (The Textile Exchange).

What is “Certified Organic” Cotton?

Cotton is grown without the use of chemical fertilizers, pesticides, insecticides and herbicides. Farms and processors undergo regular inspections to ensure compliance with National Organic Program standards (NOP, NPOP). According to the Textile Exchange, organic cotton creates 46 per cent fewer greenhouse gas emissions than conventional cotton simply by not using nitrous dioxide-releasing fertilizers and pesticides, and using fewer mechanized farming practices.

What is “Biodynamic” Cotton?

Biodynamics is a holistic, ecological, and ethical approach to farming. The Demeter Certification associated with Biodynamic Cotton stands for biodiversity. Biodynamic agriculture goes the extra mile to encourage the diversity of plants and animals in our landscape. Cotton that is rooted in Biodynamic farming practices – which puts a priority on soil health and climate action. A step beyond Organic, relying on only “natural” techniques. (Biodynamic Association of India)

together, we can connect agriculture to popular culture

Innovative Fiber & Material Story

Building products from fibers that are helping to improve farmer livelihood and drive direct climate change mitigation

Risk Management

Direct cotton source and planned-for supply, with brand-designated farmers and 3rd party auditing + finish product certification

Farm-level Traceability

Farmer to finished product traceability – with blockchain powered platform available, with ability to share the product journey through scannable QR code on product labeling

Storytelling & Marketing Support

All the ingredients to share your story – farmer testimonials, farm visits, photos, videos, impact data and more