Our Mission

With a commitment to ethical production, certified organic fibers and reneweable energy, MetaWear aims to be the nation’s leading sustainable fashion manufacturer and turnkey solution for stylish “made in the USA,” GOTS-certified, screen-printed and dyed t-shirts and other custom goods.

Our Story

In 2012, Marci was trying to address a growing demand for eco-friendly, made in the USA T-Shirts.  Having been on the team that developed the Global Organic Textile Standard (GOTS), she began looking for a US-based partner who had the capability to produce GOTS-compliant custom goods.  Meanwhile, CAS was in the midst of a factory expansion, growing from a tie-dye and screen printer into a larger scale operation that included cut and sew capability.  When the two met, they realized the potential of joining forces. The creation of MetaWear was the manifestation of their shared vision and big idea to create a vertically-integrated turnkey USA operation, producing GOTS certified apparel — that could be cut, sewn, dyed and printed under one roof — with a business model focused on people, planet, profit, passion and purpose.

Sustainable Style

Sustainability and ethical practice are as integral to our brand as our commitment to quality and style. We strive to be eco-friendly AND fashionable.

We are the first and only GOTS certified screen printer in the US, meaning our shirts have undergone scrutiny at every step of production, from fibre cultivation through screen printing. This certification guarantees that our supply chain is sustainable on both environmental and social levels.

We source only organic, fair-trade-certified cotton to make our Tees and our screen-printing process uses seaweed-based dye instead of chemicals. Our factory in Virginia uses geothermal and solar energy and pays all workers a living wage.

We’re on our way to revolutionizing the textile industry- one T-Shirt at a time.

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Our People

Marci Zaroff

Marci Zaroff

Co-Founder/President

Marci coined the term and pioneered the market for “ECOfashion”, and is an internationally recognized ECOlifestyle entrepreneur, educator and expert. Founder of Under the Canopy, Producer of “THREAD|Driving Fashion Forward,” and Co-Founder of The Institute for Integrative Nutrition and I AM Enlightened Creations, Marci has been instrumental in driving authenticity, environmental leadership & social justice worldwide for over two decades.

Currently President of Portico Brands and Director/Advisor on numerous Boards – including the Organic Trade Association, Textile Exchange, Fair Trade USA, Fashion Revolution Day, Cradle-to-Cradle’s Fashion Positive and Teens Turning Green – Marci is featured in “Eco Amazons: 20 Women Who are Transforming the World” and has received countless recognitions, such as New York Moves “Power Woman Award”, The Natural Product Industry’s “Socially Responsible Business Award”, Fashion Group International’s “Rising Star Award” and a prestigious “Henry Crown Fellowship” of The Aspen Institute.

CAS Shiver

CAS Shiver

Co-Founder

Curtis (Cas) Shiver started a tie-dye business in his father’s garage after being inspired by the colors he saw at a Grateful Dead concert. For over 25 years, his Virginia operation has been servicing local and national customers with creative dyeing and screen-printing solutions, becoming a multi-million dollar entity. CAS is frequently on the lecture tour for conventions of textile dyers and colorists, and is among the nations most respected dye technicians.

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Eco-friendly custom T-shirts


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